The Mortimer Arms

1 Nov

The Mortimer Arms | Romsey, Hampshire
New business marketing strategy, social media management and content creation.
November 2024 - November 2025

An independent, traditional English pub with rooms based on the outskirts of the New Forest National Park, and a stone’s throw from Paultons Park. It offers hearty, seasonal British fare, from classic pub favourites and generous Sunday roasts to doorstop sandwiches, paired with a well-stocked bar in a cosy, dog- and family-friendly atmosphere.

68,000 impressions in first 30 days

Average 1,000 reel views

500+ new followers

The Goal

The new management team of The Mortimer Arms approached me ahead of the acquisition for support with their marketing strategy, content and social media management. We wanted to showcase this traditional, countryside pub as the perfect family-friendly destination, with a particular focus on the location; on the outskirts of the New Forest National Park, and next door to popular resort, Paulton's Park.

What I Did

I created a bespoke marketing package for The Mortimer Arms to cover the core requirements for brand awareness with a new acquisition; this included e-marketing, website support, and content creation, social media management, influencer marketing and PR.

The Results

We gained over 500 new followers within the first three months of me running the account, using a combination of high-quality food photography and mouth-watering short-form content. We saw over 68,000 impressions in just 30-days, which continued to grow with the campaign.

The Mortimer Arms was also a finalist in the Muddy Stilettos Awards 2025 under the ‘Best Boutique Stay’ category; another fantastic example of brand awareness and a growing, positive reputation for staycations.