Fancy working with us?

Elly Hughes is a social media manager and content creator based in Southsea, Portsmouth, specialising in supporting small businesses and independent brands with showing up online in a way that feels true to them.

With over a decade of experience, both in-house and with agencies, Glowtide Creative is where all of that experience, plus a love of local, community and storytelling, comes together.

FOUNDER of
Glowtide Creative

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Our Process

  • 01 - Discovery

    Every single piece of work we do, whether it’s a one-off content shoot or a full marketing campaign, starts with a kick-off meeting, allowing us to find out more about your brand vision, goals and what success means to you.

  • 02 - Development

    Once we’ve had an initial call or meeting with you, we spend time building a plan, whether it’s a mood board and shot list for your shoot, or a full strategic document ready to take on your social media marketing.

  • 03 - Diving in

    This is where the exciting stuff happens! The camera starts rolling, the mood boards come to life, and your bespoke social media captions are expertly crafted ready for your approval.

  • 04 - Delivery

    The final stage in the process. If you’ve booked a content shoot with us, you’ll receive your gallery of photos and videos ready for you to start using. If we’re working together on a social media campaign, you’ll have signed off on your first batch of posts, and we’ll be going live!

We’re not just outsourced support; we care about your business.

    • Small and independent businesses

    • Restaurants, cafés and bars

    • Hotels and accommodation

    • Local lifestyle brands and experiences

    • Ongoing social media management

    • Content creation (Reels, short-form video, photography)

    • Strategy and power hours

    • Influencer-style content and collaborations

    • Someone who “gets” small businesses and doesn’t need everything explained

    • Socials that feel like an extension of their real-life vibe

    • Consistency – both in posting and in how their brand shows up

    • Ideas for what to post that go beyond food photos and generic quotes

    • Someone who feels like a member of the team, not an elusive worker who they never see!

    • Open communication

    • A clear content plan so you always know what’s coming up

    • Flexible support that fits your capacity – not a one-size-fits-all package

    • Regular check-ins so we can tweak and improve as we go

    • Lots of coffee!

    • I’ll always ask questions first so I understand your goals and non-negotiables

    • I’m happy to visit in person where possible – especially if you’re local

    • I care a lot about looking after your brand reputation and your team

    • I’m not aiming for “viral at any cost”; I’m aiming for the right people finding you

    • I’m here to make socials feel lighter for you, not add another stressful thing to your plate