About Us

FOUNDER of
Glowtide Creative

Elly Hughes is a social media manager and content creator based in Southsea, Portsmouth, specialising in supporting small businesses and independent brands with showing up online in a way that feels true to them.

With over a decade of experience, both in-house and with agencies, Glowtide Creative is where all of that experience, plus a love of local, community and storytelling, comes together.

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How we work

    • Small and independent businesses

    • Restaurants, cafés and bars

    • Hotels and accommodation

    • Local lifestyle brands and experiences

    • Ongoing social media management

    • Content creation (Reels, short-form video, photography)

    • Strategy and power hours

    • Influencer-style content and collaborations

    • Someone who “gets” small businesses and doesn’t need everything explained

    • Socials that feel like an extension of their real-life vibe

    • Consistency – both in posting and in how their brand shows up

    • Ideas for what to post that go beyond food photos and generic quotes

    • Someone who feels like a member of the team, not an elusive worker who they never see!

    • Open communication

    • A clear content plan so you always know what’s coming up

    • Flexible support that fits your capacity – not a one-size-fits-all package

    • Regular check-ins so we can tweak and improve as we go

    • Lots of coffee!

    • I’ll always ask questions first so I understand your goals and non-negotiables

    • I’m happy to visit in person where possible – especially if you’re local

    • I care a lot about looking after your brand reputation and your team

    • I’m not aiming for “viral at any cost”; I’m aiming for the right people finding you

    • I’m here to make socials feel lighter for you, not add another stressful thing to your plate