FOUNDER of
Glowtide Creative

Hi, I’m Elly – a social media manager and content creator based in Southsea, Portsmouth. I specialise in supporting small businesses and independent brands with showing up online in a way that feels true to them: warm, welcoming and the kind of place people immediately add to their “we need to go here” list.

I’ve been working in marketing for almost a decade, both in-house and with agencies; Glowtide Creative is where all of that experience, plus my love of local, community and storytelling, comes together.

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A day in the life - Glowtide edition!

My story (the short version)

I moved to Southsea in 2020, at the time I was working as an Area Sales and Marketing Manager for Youngs Pubs & Hotels (a role that will forever live in my heart as one of the best, and most rewarding experiences of my career), my entire existence was a beautiful whirlwind of food, drink, travel and premium hospitality.

After leaving the role to pursue a career closer to home, I decided that passion should spill into other areas of my life, and so, ‘Elly in Southsea’ was created - an Instagram account where I showcase the best places to eat, stay and play across Hampshire.

It started as a love letter to the city I was living in, and a way for me to meet new people, but it slowly grew into an opportunity to embrace my creativity, work with incredible brands, collaborate with the most fantastic creators, and develop a little business that allowed me to do everything I love.

Glowtide Creative is my way of being able to offer more services, more time, and more magic to current and potential clients, whether it’s adding some sparkle to their socials, increasing confidence through coaching, or captivating their audience with high-quality content.

If you’re looking to work with a creator who genuinely cares, I’d love to hear from you!

A woman with shoulder-length blonde hair smiling while holding a coffee cup and a small dog in a black carrier bag, standing outside a storefront with a sign that says 'BROADWAY.'
A workspace with a laptop, a tablet, and a camera inside a gray case on a table. There is a cup of coffee with latte art, a container with utensils, and a window in the background showing an outdoor wooden deck.
A woman with tattoos, wearing a purple checkered dress and yellow shoes, sitting on a wooden swing in a sunflower field under a cloudy sky.
Two people holding glasses of dark red cocktails with salt-rimmed edges, garnished with cinnamon sticks and lime wedges, at a restaurant table.
A camera on a tripod pointed at a dish of food inside a restaurant near a window. The food is on a screening platform with a divider, and there are other dishes and glasses on the table.

What I do now

    • Small and independent businesses

    • Restaurants, cafés and bars

    • Hotels and accommodation

    • Local lifestyle brands and experiences

    • Ongoing social media management

    • Content creation (Reels, short-form video, photography)

    • Strategy and power hours

    • Influencer-style content and collaborations

    • Someone who “gets” hospitality and doesn’t need everything explained

    • Socials that feel like an extension of their real-life vibe

    • Consistency – both in posting and in how their brand shows up

    • Ideas for what to post that go beyond food photos and generic quotes

    • Someone who feels like a member of the team, not an illusive worker who they never see!

    • Open communication

    • A clear content plan so you always know what’s coming up

    • Flexible support that fits your capacity – not a one-size-fits-all package

    • Regular check-ins so we can tweak and improve as we go

    • I’ll always ask questions first so I understand your goals and non-negotiables

    • I’m happy to visit in person where possible – especially if you’re local

    • I care a lot about looking after your brand reputation and your team

    • I’m not aiming for “viral at any cost”; I’m aiming for the right people finding you

    • I’m here to make socials feel lighter for you, not add another stressful thing to your plate

A little more about me (beyond the grid)

Digital line drawing of a wine bottle with a label that says 'VINO' on a black background.

I was a judge at the British Street Food Awards in 2024, which might actually be the most food I’ve ever eaten.

I have a degree in Creative Media Practice, which included photography, videography and journalism.

Orange line drawing of a hamburger with a flag on top that says 'yum'.

My first job was as a housekeeper in a seafront hotel in Bognor Regis! It was here that I developed my love for all things hospitality.

Blue hand-drawn signpost with an arrow pointing to the left, reading 'The Beach' on a black background.
A neon-style sign with the word 'Southsea' written in cursive inside an arrow shape.

I am the founder of Southsea Girls, a community group for women looking to meet new people and make friends in Southsea.

I have a whippet puppy called Goose - and she’s always up for a client visit!

Have questions?
Ready to glow up your socials?

Let's go!