Shroom
Shroom | Southsea, Hampshire
New business marketing strategy, social media management and content creation.
June 2024 - December 2024
Shroom Kitchen UK is a vibrant, plant-centric dining experience based in Southsea that celebrates mushrooms as the star of every dish, transforming humble fungi into bold, flavour-packed vegan comfort food that delights both vegans and meat-eaters alike.
The Goal
Lucy and Ant were looking for support with creative development for their start-up concept, Shroom, including initial branding and logo design, content creation, social media management, and influencer marketing.
What I Did
Working alongside my graphic design partner, we transformed the initial logo vision into a real-life concept and final piece, which also included brand guidelines for future use.
Once Lucy and Ant were happy that Shroom had a strong, visual identity, I was able to book in a content shoot and capture an initial bank of photos and videos for our social media plan.
I worked alongside lifestyle models to bring the Shroom pop-up dining experience to life, referring back to the vibrant pink tones of the brand guidelines to keep the results cohesive with the overall identity.
Portfolio
The Grid
“As a talented local content creator, Elly brought creativity and energy to our Instagram channel, crafting engaging content that captured the essence of our brand. Her insights were invaluable, helping us build a strong presence and connect with our audience effectively.”
Like what you see?
Let’s make your socials glow, grow, and do something for your business.
