Sant Yago is a lively Spanish-inspired tapas and cocktail bar in the heart of Southsea, Portsmouth, offering a delicious range of small plates crafted with fresh, seasonal ingredients alongside an extensive wine and premium cocktail menu. We were tasked with supporting with creative strategy, social media management and content.

The headline numbers:

‍175,000
Views across Facebook and Instagram ‍

42,600
People reached

4,200
Accounts engaged

The brief

Sant Yago had great food, a lively room and a loyal local following, but its social feed wasn’t showing it. The team wanted to take their strategy up a level with authentic photography and short-form content that connected with their audience and made the menu look as good as it tastes.

How we made it work

We started with a social media strategy document, so every post had a purpose, then built a regular rhythm around it.

A monthly content shoot with fresh photography and video of the latest menu items, plus seasonal lifestyle shots, so the feed always matches what’s on the table.
Full social media management including caption writing, scheduling, community engagement and paid advertising campaigns, all in one place.
Local influencer visits with Southsea foodies, which brought in new audiences through recommendations people trust.
Menu and marketing design for printed and digital pieces that carry the same look as the feed.

What happened next

Since May, Sant Yago’s content has reached 42,589 people and generated 174,755 views.

Instagram drives the views, delivering 142,349 views, over 80% of the total, with a 9.2% engagement rate, and its audience is now 5,239 followers.

Facebook keeps people engaged with a rate is 10.5%, and an audience of 6,571 followers.

Together, the two accounts now have an audience of more than 11,800 followers, and over 3,700 people visited the profiles after seeing a post.