Encticier | London
December 2025

Enticier is a charming British jewellery brand renowned for its beautifully handcrafted designs that beautifully blend fashion, romance, and personal significance. Inspired by style, symbolism, and storytelling, Enticier creates pieces that are more than just accessories; they are heartfelt keepsakes meant to inspire and bring joy.

The Goal

Designer, Michelle Theodorou, wanted to showcase Enticier’s best-seller (the ‘Last Christmas brooch’) to increase brand awareness and sales over the festive period. The team booked my ‘Spotlight’ content session, which was perfect for capturing ready-to-post photos and videos for social media.

What I Did

I had a discovery call with Michelle to find out more about the brand, tone of voice and the story behind the product that we would be showcasing - this information allowed me to create a shot list that incorporated elements bespoke to the product (for example, soft, 80s styled lighting to capture Christmas nostalgia)

Based on our discussions, I divided this content shoot into studio and lifestyle photography and videography, creating a Christmas-themed set for product close-ups, and then capturing ‘in real life’ content at a Christmas market with lifestyle model, Abbie Pollard.

The Results

I delivered a gallery of images and a ready-to-post reel, which were included as part of a Christmas campaign.