Social media strategy and content creation for a Brighton wedding and events venue.
The headline numbers:
31k
Views across Facebook and Instagram
12.1k
People reached
15x
Instagram reach compared with its follower count
8.9%
Instagram engagement rate
The brief
Pier Court sits on Brighton's seafront and wanted to stand out as a premium venue, particularly for weddings. Brighton's feeds are full of quirky venues, so the challenge was to show they were different without leaning on the same look, and to speak to couples looking for something unique while also filling the Christmas party calendar. Inclusivity needed to be part of the story.
How we made it work
We started with a full social media strategy built around four content pillars:
Weddings
The venue and the seafront apartments, shown through real celebrations.Private hire
Parties, corporate events and celebrations, with a focus on Christmas parties this winter.Behind the scenes
Team spotlights and the people who make events happen, so the venue has a personality.Community and local area
Brighton suppliers, creatives and the seafront itself, to give the bigger picture of what Pier Court is part of.
A monthly content shoot in Brighton keeps the feed fresh, from seasonal cocktails to wide shots of the venue and Christmas party scenes.
What happened next
In the first two months, Pier Court's content generated 31,041 views and reached 12,093 people.
Instagram led the way. It reached 7,263 people from an audience of just 471 followers, more than 15 times its own following, with an 8.9% engagement rate. It also brought 671 profile visits and 50 new followers in two months.
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