Social media management and content creation for St Richard Taunton and St Vincent College.
The headline numbers from the first 3 months:
1.3 million
Views across both colleges
9.5k
People engaged
350
New followers
The brief
Choosing a college is a big decision, and most prospectuses and open-day posts look the same. Lighthouse Learning Trust wanted both colleges to feel warm, welcoming and real to students and parents, with content that showed the people and the courses instead of just the buildings. They needed it across two campuses, in Southampton and Gosport, with a regular posting rhythm.
How we made it work
Real voices
Reels with tutors and short student vox pops, so prospective students hear directly from the people they’d learn alongside.A college for everyone
Our message was warm and inclusive, showing that a college is for any student, whatever their GCSE results.Course-led storytelling
Dedicated posts for subjects like Applied Law, Criminology and Psychology, each ending with a clear next step, whether that’s a website visit, an open day or a DM for a free ticket.A steady rhythm
Three to four posts a week plus content creation split across both campuses, so each college always has fresh content in its own voice.
What happened next
In nine weeks, the two colleges’ content generated 1.29 million views and 9,517 engagements.
Facebook drove the reach, with Richard Taunton’s page generating over 805,000 views and St Vincent’s over 381,000.
Instagram brought the engagement, with rates at 8.9% for Richard Taunton and 13.2% for St Vincent.
Between them, the accounts gained 316 new followers across Facebook, Instagram and LinkedIn, and nearly 24,000 profile visits show how many people went to find out more.
The takeaway
When students hear from real tutors and real students, a college stops being a name on a list and becomes somewhere they can picture themselves.
Like what you see?
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