Full-service marketing for a Shoreditch venue's winter programme launch
The headline numbers at three months:
79.8k
Views on Facebook
49,000
People reached on Facebook
4.6%
Engagement rate
The brief
Queen of Hoxton was launching its winter programme, with a line-up running Wednesday to Saturday. They needed to show Shoreditch that something good was happening at Queen every night they were open, and to build early bookings for Christmas private hire.
How we made it work
On-site content
A visit and content shoot at the venue, backed by ongoing editing of their own footage and guest-created content.E-marketing with personality
One or two campaigns a month, with engaging subject lines for the corporate Christmas market.Always-on social
Three to four posts a week across Facebook, Instagram and TikTok, plus three stories a week.Influencers and ads
Influencer marketing and Meta ads management to widen the audience beyond existing followers.
What happened next
In the first two months, Queen of Hoxton's Facebook content generated 72,841 views, reached 49,820 people and brought 2,269 engagements, a 4.6% engagement rate. 829 people visited the page after seeing a post.
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